Complete SEO Glossary and Technical Explanation
A backlink is a hyperlink from one website to another. In HTML terms, it's an anchor tag (`<a>`) that points from one domain to another. When Website A contains a link to Website B, that link is considered a backlink for Website B.
<a href="https://example.com">Link Text</a>Search engines view backlinks as "votes of confidence" from one website to another. The more high-quality backlinks a website has, the more likely it is to rank well in search results.
Backlinks can transfer "link equity" or "link juice" from the linking site to the linked site, helping improve the receiving site's authority and rankings.
Backlinks from authoritative websites signal to search engines that your content is trustworthy and valuable, which can improve your site's credibility.
Links that pass link equity and ranking authority.
<a href="https://example.com">Link</a>Links that don't pass link equity but can drive traffic.
<a href="https://example.com" rel="nofollow">Link</a>Links within the same domain or website.
<a href="/page">Internal Link</a>Links pointing to different domains.
<a href="https://external.com">External Link</a>Higher authority domains provide more valuable backlinks.
Links from relevant websites are more valuable than irrelevant ones.
Naturally placed links are more valuable than forced placements.
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